Case Study – Profit $5000 with 2 Niches Teespring – Part 1

 

Part 1: First NICHE

Yarn –  Knitting – Yarn LOVER

In US people have many weird interests, especially many love something in a way that is unable to understand. They never leave their loved things at home, then even seems not to live without them. Yarn is an example.

1. Before setting up a campaign

This campaign is one among my very first successful Teespring campaigns. I setup this campaign when I was a newbie on Teespring and thought that not easy to sell. So in-confidence or worry are things that easily to be in your head. Don’t mind to much. Travelling forms a young man.

2. Niche and idea

After I find my good niche about Yarn and Knitting, it is a time brainstorming the idea how to put your niche into the shirt. I often visit Pinterest and some other pages to find good idea, Pinterest is the source of many ideas because there are a lot of awesome sharing on this site. I go to Pinterest and search for “Knitting quotes”. Luckily there were many good results and I chose one – If I can’t take my yarn – i’m not going

For stuffs related to design, I have my own designer. You should invest time and money on the cool design because this is one of the most vital factor that plays a decisive role in your sale

T-shirt link : http://teespring.com/yarnlovers

3. Facebook Ads – Target audience :

 

My Yarn Knitting T-shirt is now ready, I launch a Teespring campaign and post into Fanpage. This campaign I relaunch 4 times, the first time was in last year when I was new on Teespring, when the campaign ended, I found that it is possible to re-sell, I relaunch second time with less success than the first, third time I deleted the post with 20k likes, thousand of shares and comment. I keep only the last launch post with 6k likes.

LINK FANPAGE (RELAUNCH)

https://www.facebook.com/tshirtworldwidetrends/photos/1522863251307934/

In order to target the right audience for this campaign, I used google to break down and analyse my niche. This niche is about Yarn, knitting and when I searched on google for interests, fields that related to this niche I found: textiles, sewing, crocheting, weaving, Embroidery etc. So I decided to use Narrow Audience on Facebook Ads to intersect these interests.

I applied those things into my campaign as the below:

 

Country is United States obviously and the age range (in test period) from 24 – 65+. Ads display options is in Newfeed Desktop and Mobile Desktop. Gender is female, as I have an analytics on Audience Insight and found that only the female loves Yarn stuffs so that why I only target my ads on female.

4. ads Optimization

On the first day, I set the budget 5$/day with 2 sales (profit more than 20$), ROI is quite high so I split the Ads with 430k audience into small ad sets by ages and got good results.

I utilized Conversion Tracking in order to know sale come from which ad set then I remove low performance ad set. Gradually I got the good ad sets and the only thing need to do now is to increase the budget to let ad reach all potential Audience. The increase on budget I did 5$ => 7.5$ => 10$ => 12.5$ etc do not set budget too high at once.

When I created the campaign, I didnot forget to create Custom Audience Website Traffic for Retargeting maybe many of them click and view but don’t buy this time but they are interested on it obviously. Don’t forget to retarget the old audience, it is very helpful and probably bring you a big sale

By doing that, my first launch, first 7 days I got 71 sales, second launch 125 sales, third launch 52 sales then the last launch 72 sales, 320 in total

 

COST  : $1794

GROSS INCOME : $3783

PROFIT : $1989

5. lesson learned

• There is many weird interests in United States, take advantages from them.
• Try to design a good shirt, if you cannot do by yourself hire a good designer
• Try to target as many as possible the potential audiences then filter list of high performance ad sets.
• Ad optimization, retargeting in order to get sales from those who don’t buy in the first time

Hope this bring perks to you all, you can practice it yourself, find your niche and try.

Good luck.

Translated from https://kiemtiencenter.com/